NEW YORK, February 8, 2022 – Goodfuse, an award-winning boutique agency built to fuse humanity into communications, today announced Jen Dobrzelecki is joining as president. Dobrzelecki, a 25-year agency veteran, was most recently a member of the leadership team at Gregory FCA (formerly Affect Strategies, Inc.), where she managed various aspects of the agency’s business from talent development and agency operations to spearheading new business and client relationships.
Dobrzelecki has a proven track record for building award-winning cultures and campaigns across the consumer, healthcare, technology, and corporate sectors. Previously, she founded, built and led the New York office for Lewis Global Communications, served as the U.S. head for M&C Saatchi PR and held leadership roles at Golin and CKPR. In her new role, Dobrzelecki will be responsible for accelerating growth, managing client relationships and continuing to cultivate Goodfuse’s unique culture. Dobrzelecki will report to Kristin Cahill, Global CEO, GCI Group.
“Jen is an entrepreneurial leader with a passion for building brands and cultivating thriving teams,” says Cahill. “There has never been a greater need for human-focused communications in our industry and I know Jen will play a critical role in positioning Goodfuse to achieve new levels of growth.”
Goodfuse was recognized in 2021 as a finalist for “Healthcare Agency of the Year” by PRovoke Media and “Small Agency of the Year” by MM&M. In addition, Goodfuse was named to the PR News “Agency Elite Top 100” list in 2021.
“As companies strive to integrate purpose into their brand stories, having an agency partner dedicated to developing and amplifying that messaging is invaluable,” notes Dobrzelecki. “I’m excited to work with the Goodfuse team to help organizations humanize their communications approach, setting the stage for meaningful engagement and growth in today’s purpose-driven world.”
Goodfuse is a high-touch boutique agency designed to guide clients through their most challenging communications territories. With a seasoned, hands-on senior team, and full-spectrum of integrated capabilities, we create human-to-human (H2H) communications that make companies and their products far more relevant in the hearts and minds of their audiences.
Goodfuse is part of the GCI Group of agencies.
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