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As the Senior Vice President of External Affairs & Communications at Cancer Treatment Centers of America (CTCA), my best move was selecting the Goodfuse team as our national agency partner. Prior to my tenure with CTCA, I was Principal and Owner of M Group Communications, advising start-up to Fortune 100 CEOs on using interpersonal, integrated communications to drive reputation. Clients included Lake Forest Hospital, BMO Harris Private Bank, Booz Allen Hamilton, Children’s Memorial Medical Center Foundation, Intuitive Surgical, and Reliant Energy.

I have served on numerous boards and am especially proud of co-developing the Children’s Memorial Medical Center (now Lurie Children’s) Corporate Champions Board, which shined a spotlight on unmet needs while greatly increased fundraising success for the Midwest’s leading children’s hospital. On the award front, teams under my wing have collaborated to earn more than a dozen honors from industry-leading organizations including the Public Relations Society of America (Silver Anvil and Award of Excellence), Publicity Club of Chicago, Bulldog Awards, Mercury Award for Creativity and Communication Arts.

My origins

Born and raised in the great city of Chicago and, yes, hoping it will not be another 108 years between Chicago Cubs World Series’ titles.

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A common thread through my various work is finding or exploring creative solutions. This includes developing and marketing high quality products to address consumer needs. Through large corporations like Estee Lauder Companies and Philips personal care, I gained traditional CPG training—from 360 marketing strategies to product development to consumer research—which was then honed at smaller, privately funded beauty ventures as well as in emerging industries such as cannabidiol (CBD). Without the collaborative teamwork that I was blessed with and a fondness for asking questions in the pursuit of different perspectives, the journey would not have been nearly as enjoyable.

I’ve also had a penchant for combining analytics with strong communications. From health reporting to thought leadership to trade communications, I’ve worked on distilling complex ideas and facts into lay language that is compelling and objective. Readers these days crave fact-based frameworks in order to think through questions, and leaders and companies who can build trust with these end users will be able to engage in a much more robust dialog.

My Origins

Born and raised in Nebraska, but have lived in Chicago, Philadelphia, Taipei, Amsterdam and the longest in NYC. Fluent in English and Mandarin, with some dabbling in French, Spanish and Japanese. I hold dual degrees from the University of Pennsylvania (MBA, The Wharton School; MS, The Lauder Institute) and also graduated from The Medill School of Journalism (BSJ) at Northwestern. Outside of work, I volunteer within our school community and am involved in education advocacy.

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As a digital thought partner that’s most comfortable in front of a white-board, my hybrid role of business- and idea-development helps streamline implementation, successfully executing on those ideas effectively and efficiently. I serve as the bridge between account and digital/creative execution, leveraging my experience in UX, wireframe development, paid media, creative soryboarding, as well as content and channel strategy. During my time at Goodfuse, I’ve overseen digital/creative-focused projects that include strategy and content development for Pfizer Oncology, Kura Oncology, Revance Therapeutics, and the award-winning My Glaucoma campaign for Allergan.

Prior to joining Goodfuse, I worked at Ogilvy Health, where I launched the award-winning Sick Just Got Real campaign for Pfizer Consumer Health, and at Burson Marsteller, where I worked on US and LatAm accounts including FedEx, American Express, Nestle Waters, Juan Valdez Café, and Ford Motors.

My origins

I received my Bachelor of Science in Architecture from the New Jersey Institute of Technology, where I developed my love for design, creative and strategic thinking. On any given day, I’m loving life with my fiancé, our combined 6 kids, 5 hermit crabs, a mastiff puppy, a sphynx cat, and a love bird that knows everyone’s name.

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I have over eight years of experience working in healthcare communications across an array of disease states, including diabetes, women’s health and oncology. Currently, I lead the day-to-day planning and tactical execution for a number of Pfizer Oncology teams. Recently I supported the launch of Pfizer’s novel program This Is Living With Cancer™, a program that shares inspiring stories and provides people living with cancer and their loved ones with a free, mobile app, called LivingWith™. As a member of the Goodfuse Oncology team, I have played a key role in the management of an unbranded disease awareness campaign around lung cancer and molecular testing, as well as assisted with the management and execution of several high-profile data/regulatory announcements and medical meetings.

Prior to joining Goodfuse, I started my career at MSLGROUP, where I worked with Eli Lilly team, supporting the diabetes franchise, including data milestones, patient engagement, branded and unbranded campaigns across various treatments for type 1 and type 2 diabetes.

In 2019, I was honored to win the She Runs It GenNext Award for my expertise in patient engagement programs.

My Origins

I grew up in the suburbs of Boston, MA and always craved to live in a big city. I have my B.A in journalism and English from Temple University and my M.A. in public relations and corporate communications from New York University. I currently reside in Hoboken, close to both the beach and New York City – the best of both worlds.