More about me

Whether it is building storylines, campaigns or teams, I enjoy bringing together details to ensure the whole is always larger than the sum of the parts. I am honored to be building an incredible agency run by passionate people with amazing and diverse talent — while developing successful campaigns on behalf of several of the world's leading companies and organizations. In 2019, I was inducted into PRWeek's Hall of Femme and was humbled to join the ranks of women who have broken boundaries before me.

Over the last 25+ years I have directed global and grassroots campaigns on behalf of several of the world's leading Fortune 500 companies across industries, although my sweet spot is pharmaceutical and biotech companies. Specifically, I enjoy helping companies navigate complex and competitive markets to establish new MOAs, or technologies, while integrating assets under a franchise. The highlight of my career was launching Goodfuse under the BCW family of companies in 2013 to offer integrated communications and cause marketing solution to companies and organizations "doing good."

My Origins

I was born in Athens, Greece but grew up in the heart of New York City. I now live on Long Island and enjoy everything from the beaches and boating to wine tasting on the North Fork.

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I think that the key to do this job is really to be a detective, because most people don't have the words to express their experience. You understand people by their inferences, their body language and the spaces in between of what they do say. To be in concert with your audience, whether it is a client, a colleague or even a patient or doctor, you not only have to have technical experience but also a fine-tuned ear to understand what people are communicating. And that's been at heart of any success that I have had.

I have 25 years+ experience working with healthcare companies of all stripes - medical device, biotechnology, pharmaceutical and healthcare technology - to research, craft and tell their story. And I bring this level of listening and empathy to all of my assignments - whether it is an FDA Approval for a combination oncology therapy, raising awareness of a company in the fraught obesity space to conducting two live Webcasts with beauty media launching a new line of dermal fillers during a global pandemic.

My Origins

I was born in Columbia, South Carolina, grew up Pittsburgh, undergrad in Columbus, Ohio, grad school in Portland, Oregon off to Los Angeles and then in NYC with twins, a husband and a dog, Coco Walker.

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Before joining Goodfuse, I ran Humanize, a strategic web and app development agency for healthcare and pharma. Where we served the likes of Pfizer, Park-Davis, Wyeth, Rhone-Poulnec Rorer, Universal American, and HealthCare Partners, among others. In 2019, I co-founded Daily Haloha, a mobile app designed to promote empathy and counter social "disunity".

I also founded Neographic, a pioneering interactive development agency in New York City's Silicon Alley where we launched a number of influential Internet sites starting in 1993. Including the first AT&T corporate site. Later, I started interactive groups within the Omnicom, EuroRSCG and Incepta agency networks. During that time, I led the launch of dozens of substantial web sites, for IBM, Toshiba, MasterCard, Nickelodeon, Audi, Morgan Stanley, Verizon, and Time Warner. To name a recognized few.

My origins

I'm native of Los Angeles, a graduate of Princeton University. And wildly happy to be living back on the West Coast, with my gifted marketer-musician-wife, in Marin County.

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As the Senior Vice President of External Affairs & Communications at Cancer Treatment Centers of America (CTCA), my best move was selecting the Goodfuse team as our national agency partner. Prior to my tenure with CTCA, I was Principal and Owner of M Group Communications, advising start-up to Fortune 100 CEOs on using interpersonal, integrated communications to drive reputation. Clients included Lake Forest Hospital, BMO Harris Private Bank, Booz Allen Hamilton, Children’s Memorial Medical Center Foundation, Intuitive Surgical, and Reliant Energy.

Earlier in my career, I was Senior Communications Officer and SVP at KemperLesnik/KemperSports, the Midwest’s leading sports management and marketing communications company, where my team led the agency to become a top tier player in the Midwest. Corporate communications and thought leadership clients included AON, Kemper Securities Group, EA Sports Maui Invitational (serving as Executive Director for those college basketball fans out there), and the Reinsdorf Organization.

A leader in corporate social responsibility and philanthropic activism, I have served on numerous boards and am especially proud of co-developing the Children’s Memorial Medical Center (now Lurie Children’s) Corporate Champions Board which greatly increased fundraising success for the Midwest’s leading children’s hospital. On the award front, teams under my wing have collaborated to earn more than a dozen honors from industry-leading organizations including the Public Relations Society of America (Silver Anvil and Award of Excellence), Publicity Club of Chicago, Bulldog Awards, Mercury Award for Creativity and Communication Arts.

I earned a Bachelor of Arts degree in journalism from Stanford University (Go Cardinal!) and a Master of Science degree in marketing from Roosevelt University in Chicago.

My origins

Born and raised in the great city of Chicago and, yes, hoping it will not be another 108 years between Chicago Cubs World Series’ titles.