National Cancer Survivor Month is a time where we recognize and celebrate the lives of millions of adults and children across the country who have been diagnosed with #cancer. On episode 21 of The New Abnormal, Michael Myers is joined by our patient advocacy specialist, Whitney Segel to discuss the importance of infusing humanity into communicating with people living with cancer.
Aug 24, 2021
NEW YORK, August 24, 2021 – BCW Group today announced that boutique agency Goodfuse will join the GCI family of specialty agencies, solidifying GCI’s position as a leading authority in health and purpose-driven communications. GCI includes its flagship brand GCI Health, a global integrated healthcare communications agency; uncapped, which focuses on uncapping the potential of biotechnology and medical technology organizations; and Curation, which delivers bespoke communications strategies to consumer health brands and companies.
Kristin Cahill, GCI’s global CEO, and Eleanor Petigrow, GCI’s global chief growth officer, will work closely with Goodfuse EVPs Michael Myers and Holly Hitchen to continue to deliver on the agency’s vision. Olga Fleming, CEO, and Courtney Walker, EVP, managing director, are departing Goodfuse for new roles.
“The GCI group of agencies is an exceptional network of specialists serving a broad spectrum of organizations,” said Donna Imperato, global CEO, BCW Group of companies. “The recent leadership transition at Goodfuse presented an exciting opportunity to bring Goodfuse, its outstanding talent and its complementary offerings to the GCI agency family.”
Goodfuse is a fully integrated agency built to fuse humanity into communications and has quickly established itself as a leading agency known for its purpose-driven work. In the past year, Goodfuse was recognized as a finalist in both the Healthcare Agency of the Year category by PRovoke Media and Small Agency of the Year by MM&M.
“Our clients increasingly tell us that they want specialized teams that are designed for their unique needs and that deeply understand their business,” said Cahill. “Bringing Goodfuse into the GCI family makes perfect sense given its heritage in high science and its people-forward approach. We are thrilled to add the Goodfuse team to our rapidly growing offering.”
“I’m excited by the opportunity to work closely with Michael, Holly and the Goodfuse team to continue to grow what they’ve built,” noted Petigrow. “They are an incredible group of smart, experienced people who share the same core values and have a culture reflective of what we have built at GCI.”
GCI is a family of specialist communications agencies with more than 450 experts worldwide. The group includes flagship brand GCI Health, a global integrated health and wellness communications agency; uncapped, specializing in working with biotechnology and medical technology companies at every stage from discovery through commercialization; Curation, a team delivering bespoke strategies to consumer health brands and organizations; and Goodfuse, a fully integrated agency built to fuse humanity into communications and known for its purpose-driven work. GCI group is headquartered in New York, London, Singapore, and Dubai with additional wholly owned offices in Boston, Philadelphia, Washington, DC, Atlanta, Chicago, San Francisco, Los Angeles, Toronto, Shanghai, Hong Kong, Japan, Germany, Brussels, Abu Dhabi, Riyadh, Jeddah and several locations in India. For more information, visit www.gcihealth.com, www.uncappedcommunications.com, www.curationcomms.com and www.goodfuse.com.
BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “earned-plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.
Goodfuse is a high-touch boutique agency designed to guide clients through the most challenging communications territories. With a seasoned, hands-on senior team, and full-spectrum, fully integrated capabilities. Digital to traditional, media relations to public affairs, we create Human to Human (H2H) communications that make companies and their products far more relevant in the hearts and minds of their audiences. Goodfuse is a member of the GCI group of specialty agencies, which is part of WPP (NYSE:WPP), a creative transformation company. Follow us on LinkedIn and Instagram.
Director, Marketing at Goodfuse
See how you're relating to people's actual psyches, emotions, complexities. Or leaning instead into their virtual (and artificial) personas, roles, abstract profiles.
Are they relevant? Do the people you're seeking to engage care about what you're saying? Are you making a real difference in their lives? If we put a competitor's name and tagline on your marketing, would anyone notice?
Are you deeply inside their feelings, their psyches, their human-ness? On an H2H level. Meaning empathetically and anecdotally, versus algorithmically or stereotypically.
Do their people relate to you, connect with you, care about you, understand your needs, issues ~ other than professionally; beyond casually? Would you gladly invite them to your dinner table?
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Peers, clients, the industry and others have been greatly and consistently recognizing our good people, good work and ever-evolving way of thinking.
At a very young age, I learned the power of written, spoken and unspoken communications. The unspoken came from a simple, compassionate gesture my father made, risking his business to do the right thing. That lesson stuck.
What I'm up to here
My journey with Goodfuse began in 2018 as a client. Now, as a member of the Goodfuse team, I have the privilege of bringing to our clients more than two decades of experience serving multiple industries as a boutique agency founder, client-side senior executive, and independent consultant, helping build on a foundation of humanity-infused communications excellence while looking to strategically expand our geographic and service footprint. Quite simply, I get to work with the best and brightest while smiling, laughing and loving the journey.More
As a self-proclaimed science nerd, I’m driven by an innate sense of curiosity. At the end of the day, I’m happiest knowing I learned something new about myself, my clients or my world.
What I'm up to here
I currently lead communications activities for several Fortune 500 pharmaceutical clients in oncology and eye care. I pride myself on thinking on my feet to have the right solution ready for the biggest challenge – whether for my clients or my teammates.More
I’m a high-energy people person that thrives on establishing and building connections with family, friends, colleagues, and the communities I engage with on behalf of my clients.
What I'm up to here
A creative strategist and digital communicator, I have a unique background that includes graphic/web design, web development and digital strategy. With experience in both the making-side and the business-side, I oversee campaign development with a cross-functional team that includes strategists, designers, and content developers that deliver entertaining and informative social and digital experiences in the health and wellness space.More
Take the opportunity to goodfuse your marketing, your programming. Your relationship with your patients, other audiences — as flesh-and-blood people.We'll help you make it greatly caring. Make it count in their eyes, their hearts, their minds. Make it impactful — and actionable. Keep you relevant. And have it reflect in all desired ways on you, your Company, and elsewhere where it matters.