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It's all about communicating with real humanity.

Person to person.
H2H communication.

Clients engage us to simplify. Humanize.

Make something good far better. And get it right, and remarkable, right away.

Meet an award-winning agency wholly-integrated for these times.


Goodfuse creates Human to Human (H2H) communications that make companies and their products far more relevant in the hearts and minds of their audiences.

Goodfuse is a high-touch boutique agency designed to guide clients through the most challenging communications territories. With a seasoned, hands-on senior team, and full-spectrum, fully integrated capabilities. Digital to traditional, media relations to public affairs. Goodfuse is part of the GCI group of agencies, which is part of WPP (NYSE:WPP), a creative transformation company.


How Real Human-to-Human Communicating Works

By genuinely empathizing with drug "wearing off" syndrome. Especially with people who can barely articulate. We created a program where drawings were used to tell their stories, share their experiences.

Our understanding on this fully human level enabled the Company to give people living with Parkinson's a vital, desired voice for their feelings.

In-depth research led us to do a simple truth – when a person is diagnosed with metastatic breast cancer, they don't feel they have a voice to advocate for themselves. So we launched the first streaming radio station – WMBC Radio – dedicated to sharing stories and resources to help people living with mBC find their voice.

Opening a large, grateful ray of needed openness to hopefulness for many. Integrating all the human intangibles of mind and heart – ones no one can ever model or measure – led to a remarkably positive outcome.

This household name company wanted to put personality behind its executives, so we didn't look at what their customers wanted to hear, but what they wanted to feel. That this multinational corporation cared about them and the problems they faced every day.

We created a LinkedIn series from executives that showed the c-suite "got-it." Achieving honest connections, trust, and understanding from c-suite to customer allowed for breakthrough leadership.

This is communications goodfused.

What's Good

Episode 21

National Cancer Survivors Month

National Cancer Survivor Month is a time where we recognize and celebrate the lives of millions of adults and children across the country who have been diagnosed with #cancer. On episode 21 of The New Abnormal, Michael Myers is joined by our patient advocacy specialist, Whitney Segel to discuss the importance of infusing humanity into communicating with people living with cancer.


Oct 08, 2021

How 10 PR Agencies are Honoring World Mental Health Day

"With a focus on healthcare, and humanity at our core, Goodfuse continues to prioritize the mental health and wellbeing of our team," said Holly Hitchen EVP at Goodfuse. "The goal is to encourage Goodfusers to focus on themselves and partake in any form self-care they need to feel refreshed for the road ahead."


Read More

Here's a litmus test of how human your communications really are.

See how you're relating to people's actual psyches, emotions, complexities. Or leaning instead into their virtual (and artificial) personas, roles, abstract profiles.

Are your messages deeply engaging people, as people? Are they distinct and cutting through today's smog of unreality?

Are they relevant? Do the people you're seeking to engage care about what you're saying? Are you making a real difference in their lives? If we put a competitor's name and tagline on your marketing, would anyone notice?

Are you in a feeling loop with your audiences?

How well does your agency personally & actively understand you?

Getting Recognized

Peers, clients, the industry and others have been greatly and consistently recognizing our good people, good work and ever-evolving way of thinking.

Our Awards

Let's Get Real Together & Communicate With Humanity

Take the opportunity to goodfuse your marketing, your programming. Your relationship with your patients, other audiences — as flesh-and-blood people.
We'll help you make it greatly caring. Make it count in their eyes, their hearts, their minds. Make it impactful — and actionable. Keep you relevant. And have it reflect in all desired ways on you, your Company, and elsewhere where it matters.