REPLAY
Episode 21
National Cancer Survivor Month is a time where we recognize and celebrate the lives of millions of adults and children across the country who have been diagnosed with #cancer. On episode 21 of The New Abnormal, Michael Myers is joined by our patient advocacy specialist, Whitney Segel to discuss the importance of infusing humanity into communicating with people living with cancer.
Sam Henken
Goodfuse Team Leads
Michael Myers | PRWeek
Feb 08, 2022
NEW YORK, February 8, 2022 – Goodfuse, an award-winning boutique agency built to fuse humanity into communications, today announced Jen Dobrzelecki is joining as president. Dobrzelecki, a 25-year agency veteran, was most recently a member of the leadership team at Gregory FCA (formerly Affect Strategies, Inc.), where she managed various aspects of the agency’s business from talent development and agency operations to spearheading new business and client relationships.
Dobrzelecki has a proven track record for building award-winning cultures and campaigns across the consumer, healthcare, technology, and corporate sectors. Previously, she founded, built and led the New York office for Lewis Global Communications, served as the U.S. head for M&C Saatchi PR and held leadership roles at Golin and CKPR. In her new role, Dobrzelecki will be responsible for accelerating growth, managing client relationships and continuing to cultivate Goodfuse’s unique culture. Dobrzelecki will report to Kristin Cahill, Global CEO, GCI Group.
“Jen is an entrepreneurial leader with a passion for building brands and cultivating thriving teams,” says Cahill. “There has never been a greater need for human-focused communications in our industry and I know Jen will play a critical role in positioning Goodfuse to achieve new levels of growth.”
Goodfuse was recognized in 2021 as a finalist for “Healthcare Agency of the Year” by PRovoke Media and “Small Agency of the Year” by MM&M. In addition, Goodfuse was named to the PR News “Agency Elite Top 100” list in 2021.
“As companies strive to integrate purpose into their brand stories, having an agency partner dedicated to developing and amplifying that messaging is invaluable,” notes Dobrzelecki. “I’m excited to work with the Goodfuse team to help organizations humanize their communications approach, setting the stage for meaningful engagement and growth in today’s purpose-driven world.”
About Goodfuse
Goodfuse is a high-touch boutique agency designed to guide clients through their most challenging communications territories. With a seasoned, hands-on senior team, and full-spectrum of integrated capabilities, we create human-to-human (H2H) communications that make companies and their products far more relevant in the hearts and minds of their audiences.
Goodfuse is part of the GCI Group of agencies.
For more information visit our website (www.goodfuse.com) and follow us on LinkedIn (https://www.linkedin.com/company/goodfuse) and Instagram (https://www.instagram.com/goodfusecomms/).
For media inquiries:
Danielle Dunne
danielle.dunne@gcihealth.com
917.689.9287
See how you're relating to people's actual psyches, emotions, complexities. Or leaning instead into their virtual (and artificial) personas, roles, abstract profiles.
Are they relevant? Do the people you're seeking to engage care about what you're saying? Are you making a real difference in their lives? If we put a competitor's name and tagline on your marketing, would anyone notice?
Peers, clients, the industry and others have been greatly and consistently recognizing our good people, good work and ever-evolving way of thinking.
Big Apple Awards 2021
PRSA-NY, Class of 2021
PR News
MM+M Awards 2021
PR News Digital PR and Social Media 2021
At a very young age, I learned the power of written, spoken and unspoken communications. The unspoken came from a simple, compassionate gesture my father made, risking his business to do the right thing. That lesson stuck.
What I'm up to here
My journey with Goodfuse began in 2018 as a client. Now, as a member of the Goodfuse leadership team, I have the privilege of bringing to my colleagues and our clients more than two decades of experience serving multiple industries as a boutique agency founder, client-side senior executive, and independent consultant. My goal at Goodfuse, helping build on a foundation of humanity-infused communications excellence, is driven by years of personal and professional experience with healthcare’s insensitivities to patients and inherent inequities in the treatment of all too many communities. And I get to work with the best, brightest and most compassionate colleagues in the industry!
MoreTake the opportunity to goodfuse your marketing, your programming. Your relationship with your patients, other audiences — as flesh-and-blood people.We'll help you make it greatly caring. Make it count in their eyes, their hearts, their minds. Make it impactful — and actionable. Keep you relevant. And have it reflect in all desired ways on you, your Company, and elsewhere where it matters.
