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Whether it is building storylines, campaigns or teams, I enjoy bringing together details to ensure the whole is always larger than the sum of the parts. I am honored to be building an incredible agency run by passionate people with amazing and diverse talent — while developing successful campaigns on behalf of several of the world's leading companies and organizations. In 2019, I was inducted into PRWeek's Hall of Femme and was humbled to join the ranks of women who have broken boundaries before me.

Over the last 25+ years I have directed global and grassroots campaigns on behalf of several of the world's leading Fortune 500 companies across industries, although my sweet spot is pharmaceutical and biotech companies. Specifically, I enjoy helping companies navigate complex and competitive markets to establish new MOAs, or technologies, while integrating assets under a franchise. The highlight of my career was launching Goodfuse under the BCW family of companies in 2013 to offer integrated communications and cause marketing solution to companies and organizations "doing good."

My Origins

I was born in Athens, Greece but grew up in the heart of New York City. I now live on Long Island and enjoy everything from the beaches and boating to wine tasting on the North Fork.

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I think that the key to do this job is really to be a detective, because most people don't have the words to express their experience. You understand people by their inferences, their body language and the spaces in between of what they do say. To be in concert with your audience, whether it is a client, a colleague or even a patient or doctor, you not only have to have technical experience but also a fine-tuned ear to understand what people are communicating. And that's been at heart of any success that I have had.

I have 25 years+ experience working with healthcare companies of all stripes - medical device, biotechnology, pharmaceutical and healthcare technology - to research, craft and tell their story. And I bring this level of listening and empathy to all of my assignments - whether it is an FDA Approval for a combination oncology therapy, raising awareness of a company in the fraught obesity space to conducting two live Webcasts with beauty media launching a new line of dermal fillers during a global pandemic.

My Origins

I was born in Columbia, South Carolina, grew up Pittsburgh, undergrad in Columbus, Ohio, grad school in Portland, Oregon off to Los Angeles and then in NYC with twins, a husband and a dog, Coco Walker.

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Before joining Goodfuse, I ran Humanize, a strategic web and app development agency for healthcare and pharma. Where we served the likes of Pfizer, Park-Davis, Wyeth, Rhone-Poulnec Rorer, Universal American, and HealthCare Partners, among others. In 2019, I co-founded Daily Haloha, a mobile app designed to promote empathy and counter social "disunity".

I also founded Neographic, a pioneering interactive development agency in New York City's Silicon Alley were we launched a number of influential Internet sites starting in 1993. Including the first AT&T corporate site. Later, I started interactive groups within the Omnicom, EuroRSCG and Incepta agency networks. During that time, I led the launch of dozens of substantial web sites, for IBM, Toshiba, MasterCard, Nickelodeon, Audi, Morgan Stanley, Verizon, and Time Warner. To name a recognized few.

My origins

I'm native of Los Angeles, a graduate of Princeton University. And wildly happy to be living back on the West Coast, with my gifted marketer-musician-wife, in Mill Valley.

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During my time at Goodfuse (previously Y&R PR), I've worked on a number of campaigns for advocacy organizations, pharmaceutical companies, rare disease organizations, biotechs and hospitals (among others), to help define what makes their market position unique and to build communications strategies that resonate with existing and aspirational audiences.

Before joining Goodfuse, I spent my career working with many of the top agencies in the industry, helping to forge new approaches in such specialty areas as public affairs, healthcare, market development, corporate communications and issues management. My experience includes branded and unbranded campaigns in areas such as oncology, neurology, eyecare, heart disease and diabetes. From a public affairs standpoint, I led a landmark 10-day physician job action, enacted smoking prevention and cessation policies nationally, protected the health insurance rights of people with hemophilia and rebuild cause campaigns for several associations.

Throughout my career, I've had the pleasure of representing companies and organizations such as Pfizer, Janssen, GE, Owens Corning, the American Lung Association and others. What I find most compelling in each relationship is really getting to know the people behind the company and working collaboratively to find the human truth that will help connect the issue or product with the audiences they're trying to reach.

My origins

I've lived in New Jersey most of my life and graduated from Elizabethtown College with a degree in professional writing. I'm an active volunteer (sports and youth empowerment) and live with my wife and five children in the Garden State.