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It's all about communicating with real humanity.

Person to person.
H2H communication.

Clients engage us to simplify. Humanize.

Make something good far better. And get it right, and remarkable, right away.

Meet an award-winning agency wholly-integrated for these times.

REPLAY

Goodfuse creates Human to Human (H2H) communications that make companies and their products far more relevant in the hearts and minds of their audiences.

Goodfuse is a high-touch boutique agency designed to guide clients through the most challenging communications territories. With a seasoned, hands-on senior team, and full-spectrum, fully integrated capabilities. Digital to traditional, media relations to public affairs. Goodfuse is a member of the BCW Group of companies, which is part of WPP (NYSE:WPP), a creative transformation company.

ABOUT US

How Real Human-to-Human Communicating Works

By genuinely empathizing with drug "wearing off" syndrome. Especially with people who can barely articulate. We created a program where drawings were used to tell their stories, share their experiences.

Our understanding on this fully human level enabled the Company to give people living with Parkinson's a vital, desired voice for their feelings.

In-depth research led us to do a simple truth – when a person is diagnosed with metastatic breast cancer, they don't feel they have a voice to advocate for themselves. So we launched the first streaming radio station – WMBC Radio – dedicated to sharing stories and resources to help people living with mBC find their voice.

Opening a large, grateful ray of needed openness to hopefulness for many. Integrating all the human intangibles of mind and heart – ones no one can ever model or measure – led to a remarkably positive outcome.

This household name company wanted to put personality behind its executives, so we didn't look at what their customers wanted to hear, but what they wanted to feel. That this multinational corporation cared about them and the problems they faced every day.

We created a LinkedIn series from executives that showed the c-suite "got-it." Achieving honest connections, trust, and understanding from c-suite to customer allowed for breakthrough leadership.

This is communications goodfused.

What's Good

Episode 21

National Cancer Survivors Month

National Cancer Survivor Month is a time where we recognize and celebrate the lives of millions of adults and children across the country who have been diagnosed with #cancer. On episode 21 of The New Abnormal, Michael Myers is joined by our patient advocacy specialist, Whitney Segel to discuss the importance of infusing humanity into communicating with people living with cancer.

PLAY

Aug 24, 2021

Goodfuse to Join GCI Group of Specialist Communications Agencies

NEW YORK, August 24, 2021 – BCW Group today announced that boutique agency Goodfuse will join the GCI family of specialty agencies, solidifying GCI’s position as a leading authority in health and purpose-driven communications. GCI includes its flagship brand GCI Health, a global integrated healthcare communications agency; uncapped, which focuses on uncapping the potential of biotechnology and medical technology organizations; and Curation, which delivers bespoke communications strategies to consumer health brands and companies.

Kristin Cahill, GCI’s global CEO, and Eleanor Petigrow, GCI’s global chief growth officer, will work closely with Goodfuse EVPs Michael Myers and Holly Hitchen to continue to deliver on the agency’s vision. Olga Fleming, CEO, and Courtney Walker, EVP, managing director, are departing Goodfuse for new roles.

“The GCI group of agencies is an exceptional network of specialists serving a broad spectrum of organizations,” said Donna Imperato, global CEO, BCW Group of companies. “The recent leadership transition at Goodfuse presented an exciting opportunity to bring Goodfuse, its outstanding talent and its complementary offerings to the GCI agency family.”

Goodfuse is a fully integrated agency built to fuse humanity into communications and has quickly established itself as a leading agency known for its purpose-driven work. In the past year, Goodfuse was recognized as a finalist in both the Healthcare Agency of the Year category by PRovoke Media and Small Agency of the Year by MM&M.   

“Our clients increasingly tell us that they want specialized teams that are designed for their unique needs and that deeply understand their business,” said Cahill. “Bringing Goodfuse into the GCI family makes perfect sense given its heritage in high science and its people-forward approach. We are thrilled to add the Goodfuse team to our rapidly growing offering.”

“I’m excited by the opportunity to work closely with Michael, Holly and the Goodfuse team to continue to grow what they’ve built,” noted Petigrow. “They are an incredible group of smart, experienced people who share the same core values and have a culture reflective of what we have built at GCI.” 

About GCI

GCI is a family of specialist communications agencies with more than 450 experts worldwide. The group includes flagship brand GCI Health, a global integrated health and wellness communications agency; uncapped, specializing in working with biotechnology and medical technology companies at every stage from discovery through commercialization; Curation, a team delivering bespoke strategies to consumer health brands and organizations; and Goodfuse, a fully integrated agency built to fuse humanity into communications and known for its purpose-driven work. GCI group is headquartered in New York, London, Singapore, and Dubai with additional wholly owned offices in Boston, Philadelphia, Washington, DC, Atlanta, Chicago, San Francisco, Los Angeles, Toronto, Shanghai, Hong Kong, Japan, Germany, Brussels, Abu Dhabi, Riyadh, Jeddah and several locations in India. For more information, visit www.gcihealth.com, www.uncappedcommunications.com, www.curationcomms.com and www.goodfuse.com.

About BCW

BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “earned-plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.

About Goodfuse

Goodfuse is a high-touch boutique agency designed to guide clients through the most challenging communications territories. With a seasoned, hands-on senior team, and full-spectrum, fully integrated capabilities. Digital to traditional, media relations to public affairs, we create Human to Human (H2H) communications that make companies and their products far more relevant in the hearts and minds of their audiences. Goodfuse is a member of the GCI group of specialty agencies, which is part of WPP (NYSE:WPP), a creative transformation company. Follow us on LinkedIn and Instagram.

Media Contact:

Rachel Heringer

Director, Marketing at Goodfuse

rachel.heringer@goodfuse.com

347-541-0081

 

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Here's a litmus test of how human your communications really are.

See how you're relating to people's actual psyches, emotions, complexities. Or leaning instead into their virtual (and artificial) personas, roles, abstract profiles.

Are your messages deeply engaging people, as people? Are they distinct and cutting through today's smog of unreality?

Are they relevant? Do the people you're seeking to engage care about what you're saying? Are you making a real difference in their lives? If we put a competitor's name and tagline on your marketing, would anyone notice?

Are you in a feeling loop with your audiences?

How well does your agency personally & actively understand you?

Getting Recognized

Peers, clients, the industry and others have been greatly and consistently recognizing our good people, good work and ever-evolving way of thinking.

Our Awards
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Meet our Goodfusers

Michael MyersExecutive Vice President

At a very young age, I learned the power of written, spoken and unspoken communications. The unspoken came from a simple, compassionate gesture my father made, risking his business to do the right thing. That lesson stuck.

What I'm up to here

My journey with Goodfuse began in 2018 as a client. Now, as a member of the Goodfuse team, I have the privilege of bringing to our clients more than two decades of experience serving multiple industries as a boutique agency founder, client-side senior executive, and independent consultant, helping build on a foundation of humanity-infused communications excellence while looking to strategically expand our geographic and service footprint. Quite simply, I get to work with the best and brightest while smiling, laughing and loving the journey.

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Let's Get Real Together & Communicate With Humanity

Take the opportunity to goodfuse your marketing, your programming. Your relationship with your patients, other audiences — as flesh-and-blood people.
We'll help you make it greatly caring. Make it count in their eyes, their hearts, their minds. Make it impactful — and actionable. Keep you relevant. And have it reflect in all desired ways on you, your Company, and elsewhere where it matters.