National Cancer Survivor Month is a time where we recognize and celebrate the lives of millions of adults and children across the country who have been diagnosed with #cancer. On episode 21 of The New Abnormal, Michael Myers is joined by our patient advocacy specialist, Whitney Segel to discuss the importance of infusing humanity into communicating with people living with cancer.
Oct 08, 2021
See how you're relating to people's actual psyches, emotions, complexities. Or leaning instead into their virtual (and artificial) personas, roles, abstract profiles.
Are they relevant? Do the people you're seeking to engage care about what you're saying? Are you making a real difference in their lives? If we put a competitor's name and tagline on your marketing, would anyone notice?
Are you deeply inside their feelings, their psyches, their human-ness? On an H2H level. Meaning empathetically and anecdotally, versus algorithmically or stereotypically.
Do their people relate to you, connect with you, care about you, understand your needs, issues ~ other than professionally; beyond casually? Would you gladly invite them to your dinner table?
0 - Not at all 5 - Like my best friend
Peers, clients, the industry and others have been greatly and consistently recognizing our good people, good work and ever-evolving way of thinking.
Take the opportunity to goodfuse your marketing, your programming. Your relationship with your patients, other audiences — as flesh-and-blood people.We'll help you make it greatly caring. Make it count in their eyes, their hearts, their minds. Make it impactful — and actionable. Keep you relevant. And have it reflect in all desired ways on you, your Company, and elsewhere where it matters.