Product Launches | Thought Leadership
Regulatory Milestones | Pricing & Access Communications | Advocacy Relations | Scientific & Data Communications
Social Media Engagement & Content Creation | Websites, Apps & Interactive Media | Influencer Engagement | Brand Strategy, Architecture & Design
Reputation Management | Issues & Crisis Management
We explore to find. Because people are people, not data, personas or demographics. We use research methods not to confirm biases but to uncover simple human truths. How humans experience life. We craft communications that not only profoundly resonate but have a direct impact on our clients' businesses.
Before we were Goodfuse, we were Y&R PR. We were founded in 2013 under the renowned Burson Cohn & Wolfe (BCW) Group of companies, within the WPP network, to create a senior, dynamic and nimble team to partner with clients on challenging communications initiatives. Our "boutique within a large company" model allowed us to closely focus on clients, while having access to unlimited resources that help deliver bespoke integrated communications.
Since Day 1, we’ve always put people first. Our colleagues. Our clients. The people and audiences we communicate with. And while the name Y&R PR has served us incredibly well, after the year we’ve experienced – winning 30 awards in 18 months and experiencing tremendous growth even during a global pandemic, we knew it was time to lean into our true identity.
We’ve always fused humanity into everything we do, from traditional and social communications to media relations, advocacy work, and now as Goodfuse we can begin to humanize the full spectrum of digital creative and technology solutions, including websites, app development, chat bots, and artificial intelligence.