× Y&R PR is now Goodfuse About Us
ABOUT US

Goodfuse is a fully integrated agency built to fuse humanity into communications. We create purposeful content and lasting experiences that weave together the best of traditional communications, with breakthrough innovations that connect with people in unprecedented ways. We call that Human to Human (H2H) communications.

Our capabilities span the full spectrum of communications from media relations and social media, content development, public affairs and crisis. Fluent in the latest technologies, we specialize in digital and integrated marketing, as well as end-to-end website and app development.

We deliver humanity infused...

01

Media Relations

Product Launches | Thought Leadership

02

Healthcare Product Communications

Regulatory Milestones | Pricing & Access Communications | Advocacy Relations | Scientific & Data Communications

03

Creative & Digital Technology Solutions

Social Media Engagement & Content Creation | Websites, Apps & Interactive Media | Influencer Engagement | Brand Strategy, Architecture & Design

04

Corporate Communications

Reputation Management | Issues & Crisis Management

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Purpose Related Marketing & Communications

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Consumer Engagement & Activation

We Goodfuse for...

Healthcare

Healthcare

From big pharmaceutical companies that want to reconnect to with key audiences about a disease and solutions, to emerging high-tech startups that want to bring their science to life for patients, advocates and care providers.

Cause Marketing Organizations

Cause Marketing Organizations

Whether looking for refreshed, positioning, or frontline support, we have helped some of the most renowned non-profits humanize their offerings.

Consumer

Consumer

We are a destination for challenger brands that want to stand out in the noise.

Technology

Technology

We speak the language that helps humanize technology and unlock brands' true connection to consumers or B2B customers.

For us creating Humanity Infused Communications is rooted in understanding people and forming relationships.

We Explore

We explore to find. Because people are people, not data, personas or demographics. We use research methods not to confirm biases but to uncover simple human truths. How humans experience life. We craft communications that not only profoundly resonate but have a direct impact on our clients' businesses.

We Empathize

We feel to empathize. We see each person as an individual. We create impactful communications because we care deeply, think strategically, and cultivate the ability to understand the experiences and feelings of others outside of our own perspective.

We Listen

We listen to understand. We listen to understand our client and their audiences. We listen to understand each other. As people. And we believe in active, responsive listening.

We Interact

We interact to connect. Our messages seek to truly resonate on a human to human level. We break through by building honest connections. By building trust and understanding.

We Observe

We observe to see. To discover what is good in every human. You. We see to understand what activates you to make the world a better place. To recognize your complexities, your wants and needs, your emotions.

We Dream

We dream to create. To imagine fresh, powerful, agile, and beautiful new connections. Principle-centered, humanity-committed, our unique point of view unleashes the creativity to touch hearts and minds.

Getting Recognized

Peers, clients, the industry and others have been greatly and consistently recognizing our good people, good work and ever-evolving way of thinking.

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How We Got Here

Before we were Goodfuse, we were Y&R PR. We were founded in 2013 under the renowned Burson Cohn & Wolfe (BCW) Group of companies, within the WPP network, to create a senior, dynamic and nimble team to partner with clients on challenging communications initiatives. Our "boutique within a large company" model allowed us to closely focus on clients, while having access to unlimited resources that help deliver bespoke integrated communications.

Since Day 1, we’ve always put people first. Our colleagues. Our clients. The people and audiences we communicate with. And while the name Y&R PR has served us incredibly well, after the year we’ve experienced – winning 30 awards in 18 months and experiencing tremendous growth even during a global pandemic, we knew it was time to lean into our true identity.

We’ve always fused humanity into everything we do, from traditional and social communications to media relations, advocacy work, and now as Goodfuse we can begin to humanize the full spectrum of digital creative and technology solutions, including websites, app development, chat bots, and artificial intelligence.

Continue following our journey