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In The News December 18, 2020

MM+M Who Pulled You Through

Olga and Courtney launched “The New Abnormal” in March 2020, a vlog series recorded from their respective living rooms featuring commentary about the highs and lows of the year – miniature therapy sessions, essentially.

MM+M

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In The News December 11, 2020

From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends

Early in the trend, Y&R PR, a WPP agency, rebranded as Goodfuse, a name that defines its mission of "infusing humanity into communications."

Forbes

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In The News November 24, 2020

Tech Talk with Goodfuse’s Gregg Trueman

"We tend to fall in love with technology, but what works best for effective communication is simplicity and building trust."

PRWeek 

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In The News October 26, 2020

2020’s bevy of brand refreshes reflect new marketing mandates

The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.

Marketing Dive 

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In The News October 8, 2020

MM+M Names Goodfuse Silver, Small Healthcare Agency, 2020

This tiny agency has emerged as a shining star in the vast WPP constellation.

MM+M 

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Announcements October 7, 2020

Y&R PR Rebrands as Goodfuse

Agency Adds Technology Veteran and Founder of Humanize Gregg Trueman to Leadership Team

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Leading Thinking

Thoughts, musings, ideas — our POV.

The New Abnormal

Inspired by our ability to be more connected now than ever, we launched The New Abnormal in March 2020, a vlog series recorded from our living rooms featuring real, honest commentary and counsel to brands who are trying to communicate in this uncertain COVID-19 media landscape.

Episode 15
Using Comedy to Connect and Bring Joy in Hard Times

This week on the New Abnormal, Goodfuse CEO Olga Fleming is joined by Saranne Rothberg, CEO of ComedyCures, an award-winning nonprofit that produces live events and digital programs, that bring joy-filled, therapeutic entertainment to kids and grown-ups living with illness, depression, trauma, and disabilities.

Other Episodes

Episode 14

Behind the Scenes at Bio

Episode 13

Introducing Goodfuse

Episode 12

The Rush to be Relevant: Redux

Episode 11

Engaging Patient Communities

Episode 9

Multicultural Communications in a Post-George Floyd World

Episode 8

Is Tik-Tok Healthcare's Missing Engagement Link?