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Announcements August 24, 2021

Goodfuse to Join GCI Group of Specialist Communications Agencies

NEW YORK, August 24, 2021 – BCW Group today announced that boutique agency Goodfuse will join the GCI family of

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In The News August 10, 2021

Vote now! Goodfuse @ SXSW 2022

Goodfuse is putting our hat in the ring to speak at SXSW 2022 in Austin TX. We proposed a DE&I beauty themed panel to the SXSW PanelPicker and would need you and your network to help get us on stage! Vote for our panel “The Changing Face of Beauty Branding” featuring our in-house beauty expert, Ellene Hu, alongside InStyle Beauty Director Maya Allen, and influencer guru Marc Ippolito from Burns Entertainment. Thanks for your support!

SXSW PanelPicker 2022

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In The News July 9, 2021

Abigail Obre named Alum of the Month

Our newest Vice President, Abi Obre was recently profiled as Mountbatten Program’s Alum of the Month. Learn more about Abi’s incredible journey from growing up in a small fishing village in the UK to becoming a leading healthcare communications executive and how her post-University internship program was the most significant and meaningful experience that jumpstarted her career.

Mountbatten Program

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In The News June 3, 2021

Goodfuse Communications Adds Three Industry Leaders to Growing Agency

Goodfuse, an award-winning, fully integrated agency built to fuse humanity into communications, today announced three additions to its senior leadership team with the appointments of Ellene Hu as Senior Vice President, Abigail Obre as Vice President, and Joe Jordan as VP, Creative Director.


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Announcements June 3, 2021

Goodfuse Communications Adds Three Industry Leaders to Growing Agency

- Ellene Hu, SVP, to drive client results focused on analytics and innovation
- Abigail Obre, VP, to focus on reputation management and c

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In The News December 18, 2020

MM+M Who Pulled You Through

Olga and Courtney launched “The New Abnormal” in March 2020, a vlog series recorded from their respective living rooms featuring commentary about the highs and lows of the year – miniature therapy sessions, essentially.


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The New Abnormal

Inspired by our ability to be more connected now than ever, we launched The New Abnormal in March 2020, a vlog series recorded from our living rooms featuring real, honest commentary and counsel to brands who are trying to communicate in this uncertain COVID-19 media landscape.

Episode 21
National Cancer Survivors Month

National Cancer Survivor Month is a time where we recognize and celebrate the lives of millions of adults and children across the country who have been diagnosed with #cancer. On episode 21 of The New Abnormal, Michael Myers is joined by our patient advocacy specialist, Whitney Segel to discuss the importance of infusing humanity into communicating with people living with cancer.

Other Episodes

Episode 22

The Importance of Empathy in Health Literacy

Episode 19

Humanity is a Mission, Not a Tagline

Episode 18

Building Genuine Client/Agency Relationships

Episode 17

Coronavirus 1 Year Later: Media Coverage Key Learnings & Path Forward

Episode 16

New Year, New Business Dynamics & New Ways of Communicating

Episode 14

Behind the Scenes at Bio