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Announcements

Goodfuse to Join GCI Group of Specialist Communications Agencies

NEW YORK, August 24, 2021 – BCW Group today announced that boutique agency Goodfuse will join the GCI family of specialty agencies, solidifying GCI’s position as a leading authority in health and purpose-driven communications. GCI includes its flagship brand GCI Health, a global integrated healthcare communications agency; uncapped, which focuses on uncapping the potential of biotechnology and medical technology organizations; and Curation, which delivers bespoke communications strategies to consumer health brands and companies.

Kristin Cahill, GCI’s global CEO, and Eleanor Petigrow, GCI’s global chief growth officer, will work closely with Goodfuse EVPs Michael Myers and Holly Hitchen to continue to deliver on the agency’s vision. Olga Fleming, CEO, and Courtney Walker, EVP, managing director, are departing Goodfuse for new roles.

“The GCI group of agencies is an exceptional network of specialists serving a broad spectrum of organizations,” said Donna Imperato, global CEO, BCW Group of companies. “The recent leadership transition at Goodfuse presented an exciting opportunity to bring Goodfuse, its outstanding talent and its complementary offerings to the GCI agency family.”

Goodfuse is a fully integrated agency built to fuse humanity into communications and has quickly established itself as a leading agency known for its purpose-driven work. In the past year, Goodfuse was recognized as a finalist in both the Healthcare Agency of the Year category by PRovoke Media and Small Agency of the Year by MM&M.   

“Our clients increasingly tell us that they want specialized teams that are designed for their unique needs and that deeply understand their business,” said Cahill. “Bringing Goodfuse into the GCI family makes perfect sense given its heritage in high science and its people-forward approach. We are thrilled to add the Goodfuse team to our rapidly growing offering.”

“I’m excited by the opportunity to work closely with Michael, Holly and the Goodfuse team to continue to grow what they’ve built,” noted Petigrow. “They are an incredible group of smart, experienced people who share the same core values and have a culture reflective of what we have built at GCI.” 

About GCI

GCI is a family of specialist communications agencies with more than 450 experts worldwide. The group includes flagship brand GCI Health, a global integrated health and wellness communications agency; uncapped, specializing in working with biotechnology and medical technology companies at every stage from discovery through commercialization; Curation, a team delivering bespoke strategies to consumer health brands and organizations; and Goodfuse, a fully integrated agency built to fuse humanity into communications and known for its purpose-driven work. GCI group is headquartered in New York, London, Singapore, and Dubai with additional wholly owned offices in Boston, Philadelphia, Washington, DC, Atlanta, Chicago, San Francisco, Los Angeles, Toronto, Shanghai, Hong Kong, Japan, Germany, Brussels, Abu Dhabi, Riyadh, Jeddah and several locations in India. For more information, visit www.gcihealth.com, www.uncappedcommunications.com, www.curationcomms.com and www.goodfuse.com.

About BCW

BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “earned-plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.

About Goodfuse

Goodfuse is a high-touch boutique agency designed to guide clients through the most challenging communications territories. With a seasoned, hands-on senior team, and full-spectrum, fully integrated capabilities. Digital to traditional, media relations to public affairs, we create Human to Human (H2H) communications that make companies and their products far more relevant in the hearts and minds of their audiences. Goodfuse is a member of the GCI group of specialty agencies, which is part of WPP (NYSE:WPP), a creative transformation company. Follow us on LinkedIn and Instagram.

Media Contact:

Rachel Heringer

Director, Marketing at Goodfuse

rachel.heringer@goodfuse.com

347-541-0081

 

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Announcements

Goodfuse Communications Adds Three Industry Leaders to Growing Agency

– Ellene Hu, SVP, to drive client results focused on analytics and innovation
– Abigail Obre, VP, to focus on reputation management and crisis communications for healthcare brands
– Joe Jordan to lead creative strategy as VP, Creative Director

NEW YORK, June 3, 2021 – Goodfuse, an award-winning, fully integrated agency built to fuse humanity into communications, today announced three additions to its senior leadership team with the appointments of Ellene Hu as Senior Vice President, Abigail Obre as Vice President, and Joe Jordan as VP, Creative Director. These hires represent new positions and will help drive what continues to be a tremendous period of growth for Goodfuse.  

“Goodfuse is a destination for challenger brands that want to infuse humanity into their communications,” says Olga Fleming, CEO, Goodfuse. “Ellene, Abi, and Joe embody the humanity-committed point of view that inspires us to create programming that is strategic, emotional, and utterly differentiated. Each brings significant real-world experience, not just agency years, which is essential in developing programming that cuts through the clutter. I look forward to partnering with Ellene, Abi, and Joe to continue to break the mold on behalf of companies that want to connect with their audience in honest and authentic ways.”

Ellene Hu is a global brand executive with extensive expertise in the health and wellness, beauty, and personal care industries. Over the years, she has worked in-house, primarily in emerging industries, working with the c-suite to differentiate products in highly competitive environments. Ellene has also managed marketing and supporting functions, including creative, customer service, product development and digital communications. Notably, Ellene held key leadership positions at top consumer brands including Philips and Estee Lauder. Reporting to Olga Fleming, Ellene will be responsible for driving client results by further incorporating data analysis and innovative ideation.

Abigail Obre joins Goodfuse from Cancer Treatment Centers of America (CTCA) where she led media relations and communications for the national oncology network. While at CTCA, Abi launched an award-winning thought leadership campaign that shone a light on cancer during the pandemic. Having been on the corporate side of healthcare for the past decade, Abi’s agency experience began at a New York City editing house with pharmaceutical and TV network clients. She then narrowed her focus to serve healthcare and lifestyle clients, eventually leveraging her expertise in various leadership roles at Broward Health, one of the nation’s largest public health systems. Reporting to Goodfuse EVP Michael Myers, Abi will be responsible for reputation management and crisis communications for Goodfuse’s healthcare clients.

Joe Jordan is an award-winning Creative Director with more than two decades of experience guiding brands through creative and digital transformations. Throughout his career, Joe has created programming across creative disciplines from branding, digital marketing, and commercials, to photography, UX design, and websites for some of the world’s most recognizable brands including LG, All-Clad, Heineken, Philips Lighting, Johnson & Johnson, ADP, Comcast, and Verizon. Reporting to Myers, Joe will lead creative and web development efforts across all Goodfuse clients.

About Goodfuse

Goodfuse is a high-touch boutique agency designed to guide clients through the most challenging communications territories. With a seasoned, hands-on senior team, and full-spectrum, fully integrated capabilities. Digital to traditional, media relations to public affairs, we create Human to Human (H2H) communications that make companies and their products far more relevant in the hearts and minds of their audiences.

Goodfuse is a member of the BCW Group of companies, which is part of WPP (NYSE:WPP), a creative transformation company.

Keep in touch! Follow us on LinkedIn and Instagram

Media Contact:

Rachel Heringer, Director, Marketing

M: 347.541.0081

Rachel.heringer@goodfuse.com

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Announcements

Y&R PR Rebrands as Goodfuse

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Announcements

Dean Mastrojohn, Veteran Healthcare Communications Professional, Joins Y&R PR