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Policy News

DeMISTifying Foggy Bottom + the Rest of D.C.

Hot Topics | February 26th, 2021

If you visited Washington, D.C. as a child, you probably snickered when your parents brought you to Foggy Bottom. The somewhat silly name was a fitting description of the neighborhood at the time it was established rather than a joke gone awry. Foggy Bottom was built on low-lying lands next to the Potomac River, which made the area prone to fog. With the arrival of the industrial revolution, the area became even foggier with factories such as the Washington Gas Light Company belching gas and exhaust fumes. Today Foggy Bottom is known as the home of the U.S. State Department, JFK Center for Performing Arts, the George Washington University and other D.C. institutions.

Speaking of D.C. institutions, this week saw a flurry of health hearings, as Biden is trying to secure his administration. Nominees were met with sharp questions leading to big headlines.

Becerra: Foe of pharma

  • Xavier Becerra, California’s Attorney General and President Biden’s nominee for Secretary of Health and Human Services (HHS), faced criticism from Republicans during a Senate Health, Education, Labor and Pensions (HELP) Committee hearing for his support of abortion and his qualifications. (The HillRoll Call) These critiques might be expected in the current partisan climate, but in an unexpected twist several senators attacked Becerra for not being a friend of the pharmaceutical industry. STAT pointed out the “line of attack runs counter to most Americans’ starkly negative view of the pharmaceutical sector, and the fact that before [former HHS Secretary Alex] Azar, no health and human services secretary had ever previously worked for a drug company.”

Other health hearings on the hill

  • Dr. Rachel Levine (Assistant Secretary of HHS Nominee): Dr. Levine, a pediatrician from Pennsylvania, went before the Senate HELP Committee on Thursday. While she received many questions on issues of public health and COVID-19, it was Senator Rand Paul’s (R-Ky.) line of questioning that made headlines. The Senator faced criticism for remarks that characterized gender-affirming care as “genital mutilation,” a term not used by the mainstream healthcare profession to describe these treatments. (The HillThe Washington Post)
  • Dr. Vivek Murthy (Surgeon General Nominee): Dr. Murthy, whose hearing was held in tandem with Dr. Levine’s, was questioned by Senate Republicans for his position that gun violence is a public health issue. What was not discussed was Dr. Murthy’s work as a COVID-19 consultant for the cruise industry, Airbnb and other companies. (The Washington Post)

Your guide to FDA guidance

  • This week the FDA issued a flurry of guidance for industry and for the public:
    • The Pfizer-BioNTech COVID-19 vaccine can now be stored at conventional pharmaceutical freezer temperatures. (FDA)
    • The FDA released a briefing document endorsing the Janssen (Johnson & Johnson) COVID-19 vaccine candidate, which will be reviewed by an advisory committee today. (Axios)
    • The FDA issued guidance allowing vaccine developers to forego large randomized placebo-controlled trials for clinical trials testing COVID-19 vaccines tailored to fight specific variants. (The HillFDA)
    • And coming soon: The Centers for Disease Control and Prevention (CDC) is working on safety recommendations for people who have been fully vaccinated against COVID-19. (The Hill)

It’s Up to You

  • An Ad Council campaign funded by the US government called “It’s Up to You” was revealed this week, which aims to encourage Americans to get vaccinated when it is their turn. The campaign is one of the largest public education efforts in US history, and calls for viewers to visit www.getvaccineanswers.org for more information about COVID-19 vaccine safety and availability. (The Washington Post)

If you enjoyed this excerpt from this week’s Policy News from Goodfuse, we invite you to email us at [email protected] to sign up the full weekly “insider only” newsletter featuring fun-to-read round-ups of Hot Topics, breaking news and some quirky facts to make your Fridays Goodfused.

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Policy News

When Politics and Plush Toys Don’t Mix: The Story of Billy Possum

Hot Topics | February 19th, 2021

The year was 1908, and Theodore Roosevelt’s hand-picked successor William Howard Taft was elected president. Roosevelt’s popularity meant toy manufacturers had profited handsomely off the teddy bear. However, the industry started to look for the next big toy craze, worried the teddy bear’s popularity would wane with its eponymous president leaving office.

Fast forward to January 1909, when a banquet in Atlanta was thrown in Taft’s honor. By request the president-elect was served “possum and taters,” which is exactly what it sounds like: an 18-pound whole-cooked opossum served on a bed of sweet potatoes.

Local supporters then presented Taft with a stuffed possum, beginning a frenzied campaign to make “Billy Possum” the latest and greatest toy. The Los Angeles Times proclaimed, “the teddy bear has been relegated to a seat in the rear, and for four years, possibly eight, the children of the United States will play with Billy Possum.” A postcard advertising the new toy declared: “No more Teddy Bear/We will fondle with glee/Billy Possum is future/Our mascot shall be.”

You may be asking yourself, given such fanfare, what happened to Billy Possum? Unsurprisingly, poor Billy was not well received by children, and the marsupial’s boosters had given up on the toy before Christmas 1909.

Drug pricing reforms arrive at statehouses

  • Several state legislatures are advancing legislation to lower drug prices. While details vary from state to state, many are looking to “import Canadian drug prices” following stalled efforts to import pharmaceuticals themselves from North of the border. By tip-toeing around potential barriers such as including Medicaid programs in the policies, states are aiming to craft bills that will withstand industry lawsuits. The fact that these proposals are advancing in states from across the political spectrum – left, center and right – illustrates the broad bipartisan support for drug pricing reform. (STAT)

Woodcook defends industry interactions

  • Acting FDA Commissioner Janet Woodcock rejected calls for the FDA to erect a “firewall” between employees involved in pre-submission industry interactions and post-submission decision-making. Woodcock argued the proposed firewall, “would cause significant negative repercussions for public health.” The FDA drew the ire of an advocacy group for the way it handled the review of Biogen’s aducanumab, an Alzheimer’s drug. The agency released favorable briefing documents it co-authored with Biogen, which prompted criticism from Advisory Committee members that the FDA gave a biased presentation. (STAT)

Your Medicaid minute

  • An analysis of House Democrats’ plan to temporarily expand healthcare coverage under the Affordable Care Act isn’t too rosy. The report found the proposal would cover fewer than 2 million uninsured Americans at a cost of $50 billion. (Axios) Meanwhile, the White House moved to withdraw Medicaid work requirements approved under the Trump administration. (POLITICOThe Hill)

Introducing Medicare-X

  • Senators Michael Bennet (D-Colo.) and Tim Kaine (D-Va.) have drafted a bill that, if signed into law, would accomplish President Biden’s goal to create a government-run public option health plan. Under the proposed legislation, the plan would first roll out in markets with high premiums due to a lack of competition and be available nationwide by 2025. (The HillThe Washington Post)

If you enjoyed this excerpt from this week’s Policy News from Goodfuse, we invite you to email us at [email protected] to sign up the full weekly “insider only” newsletter featuring fun-to-read round-ups of Hot Topics, breaking news and some quirky facts to make your Fridays Goodfused.

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Job postings

Junior Motion Graphics Designer

Posted February 19, 2021

Our Community

Goodfuse, a WPP company, is an award-wining, high-touch boutique agency designed to guide clients through the most unpredictable communications challenges with a seasoned, hands-on senior team, and full-spectrum, fully integrated capabilities that put people first. Digital to traditional, media relations to public affairs, clients engage us to simplify. Humanize. Make something good far better. And get it right — and remarkable — right away. We bring unparalleled strategic thinking and flawless execution to a Fortune 50 company and its multiple brands around the world. Our work spans the Healthcare and Brand communications spectrum as we work on everything from consumer campaigns to high science initiatives.

What you will do…

As Vice President based in New York City you will be responsible for leading accounts under one of the largest and most well-known pharmaceutical companies in the world. The work is an interesting blend of social, digital, and data/regulatory milestones for one of the most innovative oncology franchises in the industry. We are revolutionizing the healthcare PR industry and looking for someone passionate about pushing those boundaries with us.

  • Overseeing all aspects of account management including articulating key messaging from complex data, strategic planning, counsel, and team management on a global, highly-matrixed team
  • Anticipate challenges and/or roadblocks and escalate them appropriately offering potential solutions
  • Flesh out ideas as they relate to client objectives and learn how to bring them to life in presentations and written proposals
  • Lead and mentor junior team members to build a culture of high performance

Who you will be…

  • Minimum of 7+ years of experience working within a PR or Advertising agency on both Healthcare and Consumer accounts
  • Pharmaceutical experience is highly desired
  • Oncology and rare disease experience is ideal, but equally necessary is a passion for the healthcare space
  • Exceptional oral and written communication skills
  • Top-notch project management and attention to detail across ever shifting priorities
  • Impeccable client relationship skills especially with high-touch clients
  • Ability to be senior member of an agency team with any moving parts, and lead junior team as a project manager, coach, and mentor
  • Strong strategic thinking and counseling ability
  • Strong presentation and speaking skills
  • Bachelor’s Degree required

Interested? Send your resume and cover letter to Sheila Powers at [email protected]. To learn more about us please visit:

  • Instagram
  • LinkedIn
  • Company Website

Goodfuse does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Categories
Job postings

Account Executive, Digital

Posted February 25, 2021

Our Community

Goodfuse, a BCW Group company, is an award-wining, high-touch boutique agency designed to guide clients through the most unpredictable communications challenges with a seasoned, hands-on senior team, and full-spectrum, fully integrated capabilities that put people first. Digital to traditional, media relations to public affairs, clients engage us to simplify. Humanize. Make something good far better. And get it right — and remarkable — right away. We bring unparalleled strategic thinking and flawless execution to a Fortune 50 company and its multiple brands around the world. Our work spans the Healthcare and Brand communications spectrum as we work on everything from consumer campaigns to high science initiatives.

What you will do…

As a Senior Account Executive based in New York City, you will be assisting in digital and social media efforts across healthcare and consumer accounts. You will be part of a growing and vibrant team, providing your expertise and advice on the latest digital strategies and technologies. We are revolutionizing the healthcare PR industry and looking for someone passionate about pushing those boundaries with us.

  • Work directly with the head of digital and digital team to develop inspirational digital and social media strategies to help elevate our clients’ brands
  • Draft content for social channels including Twitter, Facebook, Instagram, and LinkedIn
  • Help to moderate and monitor social communities in our space including social auditing and listening
  • Develop an understanding of all social channels, how they are evolving every day and where we need to be playing in the future
  • Be an active member in the brainstorm process to imagine and develop new tactics and strategies

Who you will be…

  • 1-2 years of digital and social media experience in an agency setting, healthcare experience is a plus
  • Community management and content creation experience; paid experience preferred
  • Self-starter who is hungry to take ownership of projects and build impeccable client relationship skills
  • Experience with all aspects social and how it works within integrated communications
  • Amazing flexibility and someone who thrives in a fast-paced and ever-changing environment
  • You are imaginative and inventive and will help us to reach new heights
  • Ability to take ownership of a program and work with autonomy
  • Proficiency with Microsoft Word, PowerPoint and Excel as well as social media platforms (Facebook, Twitter, Pinterest, Instagram)
  • Excellent written and verbal communications skills along with strong attention to detail
  • Experience working in and contributing to an inclusive and collaborative environment
  • Ability to push the envelope and think outside of the box

*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.

Interested? Send your resume and cover letter to Sheila Powers at [email protected]. To learn more about us please visit:

Goodfuse does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Download job description pdf.
Categories
Job postings

test

Posted February 19, 2021

Our Community

Goodfuse, a WPP company, is an award-wining, high-touch boutique agency designed to guide clients through the most unpredictable communications challenges with a seasoned, hands-on senior team, and full-spectrum, fully integrated capabilities that put people first. Digital to traditional, media relations to public affairs, clients engage us to simplify. Humanize. Make something good far better. And get it right —and remarkable—right away. We bring unparalleled strategic thinking and flawless execution to a Fortune 50 company and its multiple brands around the world. Our work spans the Healthcare and Brand communications spectrum as we work on everything from consumer campaigns to high science initiatives.

What you will do…

As an Account Supervisor based in New York City, you will work across multiple healthcare and consumer accounts. In this role you will be a master project manager supporting both your internal team and the external client. You will start to master day-to-day account activities and know how to achieve valuable results for clients while increasing client exposure. You will act as the liaison between the media and your client by managing key press releases for clients with an ability to tell a compelling story for consumers. This person will have the ability to draft strategic materials for clients, generate creative ideas and think both strategically and tactically.

  • Develop knowledge of client’s industry, business goals and overall competitive landscape through trade publications and desktop research
  • Display your creative writing talents, developing press releases and pitch letters, which aim to engage and captivate the reader
  • Monitor several outlets a day and be able to differentiate between what is newsworthy in order to give constructive and well-thought-out client recommendations
  • Provide strategic counsel to clients and be a source of creative ideas
  • Interface with and lead communications with clients, respond effectively to client questions and contribute in client meetings all under the supervision of senior managers
  • Develop a vast knowledge of the media that influences your client’s customers while building relationships with key media outlets
  • Be comfortable with digital media tools and metrics and utilize social networking formats to reach specific audiences

Who you will be…

  • 5+ years of experience working within a PR or Advertising agency on both Healthcare and Consumer accounts
  • Knowledge of healthcare space
  • Impeccable client relationship skills and experience working with high touch healthcare clients
  • Ability to take ownership of a program and work with autonomy
  • Confident engaging clients regularly and delivering recommendations
  • Strong verbal and written communications skills with strong attention to detail
  • Strong organizational skills and ability to manage multiple projects at once
  • Bachelor’s Degree required

*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.

To learn more about us please visit:

Goodfuse does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Categories
Policy News

Happy Lunar New Year!

Hot Topics | February 12th, 2021

Today is the start of the Lunar New Year, and to mark the occasion we are opening today’s newsletter with a few fun facts about one of Washington D.C.’s most dynamic neighborhoods: Chinatown!

  • Washington D.C.’s first Chinatown was established in the 1880’s along the south side of Pennsylvania Avenue NW between 4 ½ Street NW and 7th Street NW. When city planners designated the area for redevelopment in the 1920’s, neighborhood aid organizations helped acquire land and relocate the community to the present Chinatown along H Street NW. 
  • The Chinese Community Church at 500 I Street NW has been a fixture in the Chinatown community for nearly 90 years. The church building was designed by Thomas Ustick Walter, who also designed the dome of the U.S. Capitol. 
  • The Friendship Archway at H Street NW and 7th Street NW is the largest single-span archway of its type in the world.

We wish all our readers a happy and prosperous new year! 

Guide to new CDC guidance

  • This week the Centers for Disease Control and Prevention (CDC) issued a wave of new guidance for the public: 
    • On Masks: Wearing a cloth mask over a medical procedure mask can significantly decrease the spread of COVID-19. (The Hill)
    • On Quarantine: Individuals who have been fully vaccinated no longer need to quarantine if they are exposed to someone infected with COVID-19. (The Hill)
    • School Reopening: The CDC is expected to issue guidance for the reopening of schools later today (Friday, February 12). (The Hill)

Industry agreement on ACA changes

  • Healthcare industry groups including America’s Health Insurance Plans (AHIP), the American Hospital Association (AHA), the American Medical Association (AMA) and the U.S. Chamber of Commerce lined up to support changes to the Affordable Care Act proposed by House Democrats. (The Hill) These changes would include subsidized coverage for Americans earning up to 150% of the federal poverty line and those on unemployment insurance, as well as ending the “subsidy cliff” for individuals earnings upwards of 400% of the federal poverty level. (POLITICOAxios)

Driving back disparities

  • As the rollout of COVID-19 vaccines continues, disparities in access are becoming more stark with CDC data showing over 60% of vaccine doses in a number of states have been administered to white Americans. (Roll Call) Several efforts are actively underway to reduce these disparities, including a White House push to distribute vaccines directly to community health centers (The HillPOLITICO) and an Uber/Walgreens partnership to offer free rides to COVID-19 vaccination sites. (The Hill)

Vaccine rollout full steam ahead

  • On Thursday, President Biden announced the purchase of an additional 200 million doses of COVID-19 vaccines. With this purchase, the United States secured enough doses to vaccinate every American by July. (The Hill) Meanwhile, Dr. Anthony Fauci estimated April will mark the start of “open season” for vaccinations, when any American who wants a shot will be able to get one. (The Hill
    • Read more: The United States could pay a cost for its efforts to rapidly vaccinate its own population. Experts argue life in the US will not return to normal until COVID-19 is tamed in all corners of the world, a feat that will be difficult to achieve as long as wealthier countries continue to secure the majority of the world’s vaccine supply. (The Hill)

If you enjoyed this excerpt from this week’s Policy News from Goodfuse, we invite you to email us at [email protected] to sign up the full weekly “insider only” newsletter featuring fun-to-read round-ups of Hot Topics, breaking news and some quirky facts to make your Fridays Goodfused.

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Policy News

Getting the Senate Organized

Hot Topics | February 5th, 2021

Following the election of Sens. Ossoff and Warnock (D-GA) in early January, you probably read headlines that the Democrats had retaken the Senate. While not false, those headlines omitted a small but significant nuance – a wonky Senate formality known as an “organizing resolution” – that would be a final hurdle on the Democrats’ path to reclaiming the Senate majority.

The organizing resolution outlines out how each Senate will set up committees, budgets and other key operating procedures. After Sens. Ossoff and Warnock were sworn in on January 20th, Democrats controlled the Senate floor, but Republicans maintained control of Senate committees because the organizing resolution from the 116thCongress was still in effect. This resulted in some committees operating without a chairperson, since the Senators who chaired these committees in the 116th Congress had retired.

After two weeks of negotiations between Senate Majority Leader Schumer (D-N.Y.) and Minority Leader McConnell (R-Ky.), the Senate finally passed an organizing resolution on Wednesday to govern the 117th (current) Congress.

Going big, possibly bipartisan, on COVID relief

  • On Tuesday President Biden prodded Senate Democrats to “go big” and advance legislation on a COIVD-19 relief bill. Biden’s direction came after he rejected a $618 billion proposal from ten Republican Senators, which was substantially smaller than the $1.9 billion figure the president has floated. (The HillAssociated Press – Washington Bureau) While House Democrats started the legislative process that would allow them to advance a COVID-19 relief bill without the threat of a Republican filibuster, the door on bipartisanship has not yet closed. (Roll Call) On Thursday, a bipartisan group of 16 senators drafted a non-binding amendment that calls for the next round of direct payments to target the neediest Americans. (The Hill)

Schools, seniors and the squeeze on vaccines

  • Centers for Disease Control and Prevention Director Dr. Rochelle Walensky cited data from her agency on Wednesday to make the case that vaccinating teachers is not required to safely reopen schools as long as other precautions are followed. (The Hill) Dr. Walkensky’s remarks were made during a week that saw several outlets report that teachers are being pushed further back in line for COVID-19 vaccines as many states prioritize elderly populations. (AxiosRoll Call). Setting aside vaccinations, there are concerns from some White House political advisors that President Biden may not be able to fulfill his goal of resuming in-person instruction during the first 100 days of his presidency. (Axios)

Drug pricing proposal delayed

  • The Biden administration has delayed the implementation of a signature Trump administration proposal that would have prevented pharmaceutical companies from negotiating rebates on prescription drug prices with pharmacy benefit managers (PBMs). PhRMA and drug makers were in favor of the policy, and were prepared to work with the government to implement the rule. However, PBMs and their trade association, the Pharmaceutical Care Management Association, were vigorously opposed to the rule and filed a lawsuit to kill the policy. (STAT)

Updates on team Biden

  • STAT published a detailed profile of Eric Lander, a key figure in the Human Genome Project and founding director of the Broad Institute who President Biden tapped as the White House science advisor. As detailed by STAT’s Lev Facher, Lander will advise the president on climate change, COVID-19, public confidence in science, and other pressing issues. Meanwhile, the rumor mill was a-swirling with hints that Chiquita Brooks-LaSure (a longtime Democratic health policy expert) and North Carolina health secretary Dr. Mandy Cohen have emerged as frontrunners to helm the Centers for Medicare and Medicaid. (POLITICO)

If you enjoyed this excerpt from this week’s Policy News from Goodfuse, we invite you to email us at [email protected] to sign up the full weekly “insider only” newsletter featuring fun-to-read round-ups of Hot Topics, breaking news and some quirky facts to make your Fridays Goodfused.