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Announcements August 24, 2021

Goodfuse to Join GCI Group of Specialist Communications Agencies

NEW YORK, August 24, 2021 – BCW Group today announced that boutique agency Goodfuse will join the GCI family of

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Announcements June 3, 2021

Goodfuse Communications Adds Three Industry Leaders to Growing Agency

- Ellene Hu, SVP, to drive client results focused on analytics and innovation
- Abigail Obre, VP, to focus on reputation management and cr

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Announcements October 7, 2020

Y&R PR Rebrands as Goodfuse

Agency Adds Technology Veteran and Founder of Humanize Gregg Trueman to Leadership Team

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Announcements October 24, 2019

Dean Mastrojohn, Veteran Healthcare Communications Professional, Joins Y&R PR

Former Global Media Relations Lead for Pfizer, Inc. responsible for leading scientific and corporate media relations across accounts

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The New Abnormal

Inspired by our ability to be more connected now than ever, we launched The New Abnormal in March 2020, a vlog series recorded from our living rooms featuring real, honest commentary and counsel to brands who are trying to communicate in this uncertain COVID-19 media landscape.

Episode 21
National Cancer Survivors Month

National Cancer Survivor Month is a time where we recognize and celebrate the lives of millions of adults and children across the country who have been diagnosed with #cancer. On episode 21 of The New Abnormal, Michael Myers is joined by our patient advocacy specialist, Whitney Segel to discuss the importance of infusing humanity into communicating with people living with cancer.

Other Episodes

Episode 22

The Importance of Empathy in Health Literacy

Episode 19

Humanity is a Mission, Not a Tagline

Episode 18

Building Genuine Client/Agency Relationships

Episode 17

Coronavirus 1 Year Later: Media Coverage Key Learnings & Path Forward

Episode 16

New Year, New Business Dynamics & New Ways of Communicating

Episode 14

Behind the Scenes at Bio