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Announcements August 24, 2021

Goodfuse to Join GCI Group of Specialist Communications Agencies

NEW YORK, August 24, 2021 – BCW Group today announced that boutique agency Goodfuse will join the GCI family of

Announcements June 3, 2021

Goodfuse Communications Adds Three Industry Leaders to Growing Agency

- Ellene Hu, SVP, to drive client results focused on analytics and innovation

- Abigail Obre, VP, to focus on reputation management and cr
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Announcements October 7, 2020

Y&R PR Rebrands as Goodfuse

Agency Adds Technology Veteran and Founder of Humanize Gregg Trueman to Leadership Team

Announcements October 24, 2019

Dean Mastrojohn, Veteran Healthcare Communications Professional, Joins Y&R PR

Former Global Media Relations Lead for Pfizer, Inc. responsible for leading scientific and corporate media relations across accounts

Leading Thinking

Thoughts, musings, ideas — our POV.

What Meta Means for Brands

Sam Henken

Our Goodfuse brand turns one: Empathy will guide our future

Goodfuse Team Leads

4 Tips for Brands to Maximize Agency Relationships

Michael Myers | PRWeek

Empathy: The Foundation of Health Literacy

Abi Obre | Pharm Exec

Embracing humanity during National Cancer Survivors Month

Whitney Segel

Effective Listening Starts With Empathy

Michael Myers | Life Science Leader

The New Abnormal

Inspired by our ability to be more connected now than ever, we launched The New Abnormal in March 2020, a vlog series recorded from our living rooms featuring real, honest commentary and counsel to brands who are trying to communicate in this uncertain COVID-19 media landscape.

Episode 21

National Cancer Survivors Month

National Cancer Survivor Month is a time where we recognize and celebrate the lives of millions of adults and children across the country who have been diagnosed with #cancer. On episode 21 of The New Abnormal, Michael Myers is joined by our patient advocacy specialist, Whitney Segel to discuss the importance of infusing humanity into communicating with people living with cancer.