News - Goodfuse

Very Good News

View All Announcements In The News

In The News December 18, 2020

MM+M Who Pulled You Through

Olga and Courtney launched “The New Abnormal” in March 2020, a vlog series recorded from their respective living rooms featuring commentary about the highs and lows of the year – miniature therapy sessions, essentially.

MM+M

In The News December 11, 2020

From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends

Early in the trend, Y&R PR, a WPP agency, rebranded as Goodfuse, a name that defines its mission of "infusing humanity into communications."

Forbes

In The News November 24, 2020

Tech Talk with Goodfuse’s Gregg Trueman

"We tend to fall in love with technology, but what works best for effective communication is simplicity and building trust."

PRWeek

In The News October 26, 2020

2020’s bevy of brand refreshes reflect new marketing mandates

The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.

Marketing Dive

In The News October 8, 2020

MM+M Names Goodfuse Silver, Small Healthcare Agency, 2020

This tiny agency has emerged as a shining star in the vast WPP constellation.

MM+M

In The News October 7, 2020

MM+M Awards nominee Y&R PR rebrands as Goodfuse

The name Goodfuse comes from the idea of infusing humanity into communications

MM+M

Leading Thinking

Thoughts, musings, ideas — our POV.

Silver Linings of a Global Health Crisis: A New Path Forward for Pharma Media Professionals

Jen Slaw & Dean Mastrojohn | Pharm Exec

From Port Authority to pajamas: 3 tips for starting a PR career during COVID-19

Emily Czenszak | PR Daily

Keys to Successful Virtual Medical Meetings

Holly Hitchen | Pharm Exec

Navigating an Unprecedented News Environment

Jenifer Slaw | PR Daily

The New Abnormal

Inspired by our ability to be more connected now than ever, we launched The New Abnormal in March 2020, a vlog series recorded from our living rooms featuring real, honest commentary and counsel to brands who are trying to communicate in this uncertain COVID-19 media landscape.

Episode 15

Using Comedy to Connect and Bring Joy in Hard Times

This week on the New Abnormal, Goodfuse CEO Olga Fleming is joined by Saranne Rothberg, CEO of ComedyCures, an award-winning nonprofit that produces live events and digital programs, that bring joy-filled, therapeutic entertainment to kids and grown-ups living with illness, depression, trauma, and disabilities.